Facebook has strengthen it's systems to automatically delete suspicious Likes on a Page and ensure that only real users and brands can authentically connect to the Pages they care about.
Facebook has woken up to the fact that some of the Likes on a Page might not be from genuine fans and it has taken the steps today to remove those Likes on Pages that ‘may have been gained by means that violate our Facebook Terms’.
Facebook introduces itself that it encourage ‘real identity’ and wants the same authenticity to extend to its Pages.
It believes that less than 1%t of Likes will be automatically removed from Fan pages and it will only remove Likes that have been violating by Facebook’s terms.
Facebook states :
We do not and have never permitted the purchase or sale of Facebook Likes as we only want people connecting to the Pages and brands with whom they have chosen to connect. Beyond the need to maintain authentic relationships on Facebook, these third-party vendors often attempt to use malware or other forms of deception to generate fraudulent Likes, which is harmful to all users and the internet as a whole.
Facebook wants only authentic users to connect to, and like business pages but it has admitted that earlier this year around 5-6% of its users may have fake accounts. That means that almost 54 million Facebook profiles are fake.
These suspesious Likes suppose to come from the countries such as Egypt and the Philippines as an investigation by the BBC discovered that it set up a fake company called ‘Virtual Bagel Ltd.’
Facebook hopes that these newly improved automated efforts will remove those fake Likes gained by malware, compromised accounts, deceiving users, or purchased bulk Likes. Although it already had measures in place to detect attempts to ‘trick’ the system, as does Digg and Reddit, it is stepping up its game.
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